The organization covertly enlisted a hacker named Alex to sabotage its rivals ahead of a crucial tender. Alex, instead of initiating intricate technological assaults, opted to target the employees and tarnish their reputations. To accomplish this, he gathered personal details about key personnel from a competing company. Subsequently, he disseminated this information openly on the internet, supplementing it with fabricated accounts of the employees making past racist remarks. The ensuing social media scandal and condemnation of the employees led to the competitors losing the chance to secure the tender, accomplishing Alex's objective. What is the term for this type of attack?