generative-ai-leader video for a large retail chain with both an online store and physical locations wants to create a highly efficient marketing strategy.
A large retail chain with both an online store and physical locations wants to create a highly efficient marketing strategy. Their goal is to use data from online ad campaigns (Google Ads) and website traffic (Google Analytics) to generate personalized promotional offers that drive customers to their physical stores, tracking the results via store visit conversions. Which of Google's strengths is best demonstrated by this end-to-end business scenario?