Being in a company that adheres to Site Reliability Engineering practices, you, as a DevOps Engineer, hold the responsibility of managing communications during a significant incident that impacts customer-facing applications. Unfortunately, there is currently no estimated timeline for resolving the outage. As the incident unfolds, you are receiving emails from internal stakeholders seeking updates on the situation, along with emails from customers who are eager to understand the status of the issue. Your objective is to effectively deliver updates to all parties affected by the outage in an efficient manner. What course of action should be taken by you?