The Video Analyzer for Media service is designed to help you extract information from videos. It provides functionality that you can use for: Facial recognition - detecting the presence of individual people in the image. Optical character recognition - reading text in the video. Speech transcription - creating a text transcript of spoken dialog in the video. Topics - identification of key topics discussed in the video. Sentiment - analysis of how positive or negative segments within the video are. Labels - label tags that identify key objects or themes throughout the video. Content moderation - detection of adult or violent themes in the video. Scene segmentation - a breakdown of the video into its constituent scenes. In order to begin using Video Analyzer for Media to analyze a video, what must you do first?