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A company has a line of business (LOB) application that is used for storing sales data for an eCommerce platform. The data is unstructured and stored in an Oracle database running on a single Amazon EC2 instance. The application front end consists of six EC2 instances in three Availability Zones (AZs). Each week the application receives bursts of traffic and application performance suffers. A Solutions Architect must design a solution to address scalability and reliability. The solutions should also eliminate licensing costs. Which set of steps should the Solutions Architect take?