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A new application that provides fitness and training advice has become extremely popular with thousands of new users from around the world. The web application is hosted on a fleet of Amazon EC2 instances in an Auto Scaling group behind an Application Load Balancer (ALB). The content consists of static media files and different resources must be loaded depending on the client operating system. Users have reported increasing latency for loading web pages and Amazon CloudWatch is showing high utilization of the EC2 instances. Which set actions should a solutions architect take to improve response times?