A company has a massive database containing their aws video

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A company has a massive database containing their customers’ information including “Total purchases”, “purchase response time”, “Geographic location”, “Income” and “Gender”. The company wants to launch a new product; however, it wants to adopt a new marketing strategy where it will target each group of people sharing similar traits differently. For instance, if a group of people share similar low income status and are from a developing country, they will be able to purchase the product at a lower cost than those with a higher income and from a developed country. The company hired a machine learning specialist to create a model to identify different groups of people. Which algorithm should the specialist adopt?