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A mobile gaming company experiences predictable spikes in server load every Friday evening when users are most active. Their player data is stored in an Amazon DynamoDB table set to provisioned capacity mode. During the rest of the week, the server traffic is much lower. The company needs to manage the DynamoDB capacity in a way that keeps costs low while ensuring the game servers remain responsive during busy periods. Which strategy should the company adopt to optimize DynamoDB performance for the expected traffic pattern while maintaining cost efficiency?