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A company has developed an end-to-end AWS cloud-based Internet-of-Things (IoT) solution that provides customers with integrated IoT functionality in devices including baby monitors, security cameras, and entertainment systems. The company is using Kinesis Data Streams (KDS) to process IoT data from these devices. Multiple consumer applications are using the incoming data streams and the data engineers have noticed a performance lag in the data delivery speed between producers and consumers of the data streams. Which of the following would you suggest to improve the performance for the given use case?