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A media company is considering using generative AI to automate content creation for articles, videos, and marketing campaigns. The team wants to understand the underlying mechanics of generative AI, particularly how these models are able to create entirely new content or data, such as text, images, and music, based on patterns learned from existing datasets. This understanding will help the company determine how to best integrate generative AI into its creative workflows. Given this context, how does generative AI create new content or data?