ai-practitioner video for a retail company is exploring the use of generative AI to improve its customer experience by personalizing recommendations and
A retail company is exploring the use of generative AI to improve its customer experience by personalizing recommendations and automating product descriptions. The company is interested in leveraging pre-built, high-performing Foundation Models (FMs) to accelerate development but also needs the ability to customize these models with its proprietary data to meet specific business needs. The company is seeking an AWS service that not only provides access to a variety of Foundation Models but also offers the option to privately fine-tune and customize these models for their unique use case. Which AWS service/feature offers a choice of high-performing Foundation Models (FMs) and the ability to privately customize the FMs with your data?