A digital marketing company is looking to boost its website traffic by publishing high-quality blog posts on industry trends, product updates, and customer success stories. They plan to leverage an AI writing assistant to help generate the initial drafts. To ensure the AI produces content that meets their brand voice, target audience needs, and SEO goals, the team decides to design a structured prompt for the AI. Which of the following elements should they include in their structured prompt to achieve these goals? (Select TWO.)