A media company is looking to enhance its content creation processes by leveraging cutting-edge technologies and has been exploring the use of generative AI. The leadership team wants to understand the broader significance of generative AI in modern technological applications, including its potential to automate tasks, improve creativity, and optimize workflows across industries. Understanding why generative AI is considered important will help the company make informed decisions about integrating this technology into its operations. Given this context, why is generative AI considered important in modern technological applications?