Communicate using factual language empathy and clear next steps is correct because it best preserves trust and limits harm when a regional retail chain issues a sensitive public safety notification.

With Communicate using factual language empathy and clear next steps the company delivers accurate and timely information which reduces rumors and confusion. It shows empathy which acknowledges the concerns of customers and staff and it supplies clear next steps so people know what to do to stay safe.

Delay releasing any details until the incident is fully closed is wrong because withholding information can allow misinformation to spread and it prevents the public from taking protective actions. Delays often erode trust rather than preserve it.

Cloud Pub/Sub is wrong because it names a messaging technology rather than a communication approach. A tool alone does not ensure messages are factual empathetic or actionable for affected audiences.

Provide every technical detail to all audience groups is wrong because oversharing technical specifics can confuse nontechnical audiences and may expose sensitive operational information. Communications should be tailored and focused on what each audience needs to know to stay safe.

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