Recovery Time Objective RTO is correct because it determines how quickly systems must be restored and therefore directly guides the order of recovery in a corporate continuity plan for a regional retailer.

Recovery Time Objective RTO specifies the maximum acceptable outage duration for an application or service. Prioritizing restores by RTO ensures systems that cannot tolerate long downtime are brought back first so the retailer can maintain critical operations such as point of sale and inventory management. Using RTO gives clear time based targets for recovery sequencing and lets planners assign resources and measurable deadlines for each restore.

Recovery Point Objective RPO is about the acceptable amount of data loss and not the time to recover systems. RPO informs backup frequency and data restoration needs but it does not tell you which systems must be restored first when scheduling recoveries.

Potential revenue loss can help during business impact analysis and it may refine priorities when RTOs are equal. It is not a standardized operational metric for sequencing technical restores and it does not provide explicit time thresholds for recovery.

Reputational damage estimate is subjective and hard to quantify in exact time terms so it is not suitable as the primary guide for ordering system restorations. Reputation concerns are important for communications and long term strategy but they do not establish concrete recovery deadlines like an RTO does.

Full AWS Practitioner Certification Question