To establish a formal program for identifying and mitigating information security risks is correct because an internal information security management system creates an organized and repeatable framework for managing information security across the startup.

An ISMS sets out documented policies, procedures, roles and controls for assessing risk, selecting mitigations and tracking improvements over time. It helps ensure the confidentiality, integrity and availability of information and it supports compliance and management oversight in a way that ad hoc efforts cannot.

To coordinate the startup's marketing and customer outreach strategies is wrong because marketing and outreach focus on business growth and customer engagement and not on establishing formal processes to identify and treat information security risks.

Security Command Center is incorrect because a security command center is typically an operational capability or tool for monitoring and responding to incidents and not the broader organizational program of policies, processes and continual improvement that an ISMS provides.

Cloud Storage is incorrect because cloud storage is a specific service for storing data and not a management system that defines governance, risk assessment and risk treatment across the organization.

Full AWS Practitioner Certification Question